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AVEX Announces Partnership with the British Bottled Water Producers

by Anna Mason

The Automatic Vending Association (AVA) is delighted to announce that it has partnered with the British Bottled Water Producers for AVEX 2017 on 12-13 September at the NEC, Birmingham.  This is part of AVEX’s new commitment to a collaborative approach to reach out beyond the exhibition’s existing audience and attract a wider range of visitors from connecting sectors. The water and refreshment sector is an important part of the vending offering and similarly vending is an important route to market for this industry. Between 1995 and 2016, the UK bottled water market (including water coolers), grew from just 800 million litres to almost 3.2 billion litres and is now worth over £2.4 billion.
Jo Jacobius, Director of BBWP commented, “We represent some of the UK’s best small and medium sized bottled water brands. Vending is an important channel for of delivering refreshment conveniently. The continuing trend towards healthy living means that bottled water will and should play an increasingly important role in a healthy diet. Vending is a superb way of delivering what is probably one of the healthiest means of hydration – calorie-free water. We are therefore delighted to be working closely with the AVA and AVEX and thank them for supporting British bottled waters in this way.”

Jonathan Hart, Chief Executive of the AVA said: “We are thrilled to be working with the British Bottled Water Producers and thank them for their co-operation. We look forward to welcoming their members to AVEX 2017 as a result.”

BBWP join the British Sandwich and Food To Go Association, British Soft Drinks Association, European Drinking Water Cooler Association, European Vending Association and The University Caterers Association in working with the Automatic Vending Association on AVEX 2017.

Anyone wishing to attend AVEX 2017 can register FREE now at

For more information on AVEX 2017, our sponsorship and partners, or to enquire about booking stand space, please visit or call the sales team on 01494 568960.

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