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Pladis takes the Biscuit at AVEX 2017!

by Anna Mason

The Automatic Vending Association (AVA) is delighted to announce that Pladis, supplier of biscuit brand McVities, will be exhibiting at AVEX 2017 on 12th – 13th September.

Launching in 2016, Pladis incorporates what was United Biscuits, suppliers of the UK’s number one crackers and cheddars brand, McVities.  McVities Nibbles was the first product launched by Pladis in March 2016 and was the first of its kind in the biscuit category, combining the best of biscuits and confectionery. To build on the success of McVities Nibbles, in June 2017 Pladis launched a 37g Handypack that was perfect for the vending channel, especially as biscuits are the second highest affinity (after cake) to purchase with a hot beverage!

Rick Dinsmore is the National Account Manager for Vending in the UK at Pladis and commented: “Vending is a real focus area for Pladis and we are really looking forward to developing our network of customers and driving brand awareness across our key vending products – Mini Cheddars, Mcvities Nibbles, Jaffa Snack pack & our McVities ‘On the go’ Cake range – at AVEX 2017.”

Pladis is a wonderful addition to AVEX 2017 and one that AVA Chief Executive Jonathan Hart is particularly excited about: “I am delighted that Pladis will be with us at the NEC this year. They are a fantastic addition to the exhibition with a great selection of fantastic brands. We have no doubt that AVEX will be the must attend vending event of the year.

 

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Interested in exhibiting at AVEX 2017? The exhibition offers an exciting opportunity to engage with key decision-makers face-to-face from across the UK and overseas, click here to book your stand space, or for more information on exhibiting call, 01494 568963.

 

Visitor registration for AVEX 2017 is now live, click here to register as a visitor. You can also use this link to invite friends and colleagues and share on your social media accounts. If you are sharing any AVEX related updates on Twitter, please remember to tag us at @AvexIntl and use the #AVEX2017 hashtag.

For more information on exhibiting at AVEX 2017, please visit avexshow.co.uk or call 01494 568960 today.

 

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